This posting is my experience in optimizing website traffic on WordPress and Blogger (Blogspot). The guide below may not correct but at least this is what I believed works to increase organic traffic to a website.
I believe there are 3 major steps to optimize and increase website traffic
1. Keyword Research
2. Onpage Optimization
3. Offpage Optimization
WordPress Based Website (case study1)
Optimization steps I did for the website:
2. Looking for a competition website and their traffic value using Ahrefs
3. Check their keyword by looking at their URL or title and them with Keywords Everywhere, at this point I didn’t care about the competition. I just looking for keywords with good search volume.
4. Order articles based on the keywords, if I found the first position has 2000 articles, then we order more than 2000 words.
5. Add relevant pictures on the article and give proper alt text and description
I looking for a personal blog that good in metrics according to Ahrefs and also have enough visitor
Contact the owner to see the chance to make a guest posting. I will make sure the link went to related article on our website.
I repeat this to 15 blogs.
I create posts on forum
Create posting on web 2.0 website
All backlink point to posts that related to our website.
I started the work in July 2019 and below is the result according to Histats.
Total published post for this website is 204 but only 37 articles that well researched, the rest is product post that I consider thin content.
Blogger Based Website (case study2)
Order or create article minimum 500 words
Add relevant photos/pictures
Fill all alt dan description on each pictures.
guest post on relevant website
Theme/template changes (WordPress and Blogger)
To minimize traffic decrease you have to make sure that the search engine will see no changes on your meta title tag, meta description, and meta keywords.
To check your meta tags use https://smallseotools.com/meta-tags-analyzer/ make sure the values are same between before and after theme changes.
Write down or take a screenshot of meta title value, meta keyword value (if exist), and meta description value (if exist). Make sure when you have moved to the new theme, those values remain the same with your old theme.
This is how we can mitigate the drop traffic effect after changing the website’s theme. For the theme structure, we cannot do much about this. Just make sure your new theme is better from the old one by gathering information or reading testimonials from people who have used it before.