YouTube is amongst one of the most powerful platforms in today’s world. It is an excellent way for businesses to gain exposure, artists to showcase their work, and even your average Joe to grow their audience. It does not have to be difficult, though there are some simple ways to create exciting videos that will give your content an edge and help you stand out from other people on the platform.
Today we will talk about what should go into creating a YouTube video and provide some valuable tactics that anyone would find helpful who wants to design video content that attracts views and attention.
- Think About Your Audience and What You Want to Say
Your video does not exist in a vacuum. Before you even begin recording or editing, you need to know who you are talking to and what idea you want them to leave with after watching your video. That may sound like an obvious first step, but many people fail to take it, which is surprising. They create videos and hope the right person comes along and views their content. That is not how it works.
Let’s say you want to get new people to come and purchase your product. You need to think of a way to get them to click on your video and then give them a convincing reason why they should buy from you and not your competitors in the marketplace. Highlight the additional benefits they will receive when they purchase from you. Do this by knowing your target audience in advance and talking about their problems, how your product solves said issues, and what they will get in return for purchasing from you.
- Create a Concept
Once you know what you wish to say, the next step is to develop an exciting way of saying it. For example, if you’ve set a goal to get more people to buy your product, figure out how to make it interesting enough for people to click on it.
The same goes for creating a video tutorial; know what you want your viewers to learn and excitingly tell them. Do not talk about something boring. Try something more original, even if it seems strange at first. You never know what people will respond to best; give them something unusual and watch their reaction.
- Create a Script and Outline
The script is what you will be saying in your video. If you cannot talk about your video excitingly, your viewers will not find it interesting either. It is hard to make a YouTube video if you do not have a workable script to use as a foundation. In addition, the more detailed the script, the easier it will be for you to create your content because you can follow it closely without missing important points.
If you do not want to write the entire thing yourself, try collaborating with someone else on this part of the work – they might have a better way of explaining things than you would. They will also help you to come up with ideas that are unique and interesting.
- Make Your Video Interesting
Make sure you always have some visual stimulus on the screen so that your viewers do not get bored. It is important to remember that you do not need to be using special effects or expensive tools to keep people’s attention on the screen.
For example, if you’re talking with someone in your video, show both of you. That way, they will feel like they are watching a real live conversation instead of just staring at static images on their screens.
If you want to show something visually stimulating that is relevant to what you are talking about, go ahead but make sure it is not distracting from the actual message of the video.
- Do Quality Editing
This is a part where a lot of people make mistakes. But it does not have to be complicated. If you are not doing something too fancy with your video, it is probably OK to leave the editing to the default YouTube platform or program you use to record and render your videos.
However, suppose you want to use more than one colour for text or backgrounds, create fancy animations, or do complex editing work. In that case, it might be better for you to use a video maker for YouTube that supports those capabilities.
- Work on the Sound
Probably you knew this previously, but it is still important to mention that sound is an essential part of any video because it helps tell your story and create a sense of atmosphere. If you do not have subtitles or excellent audio to go along with your video, people might get confused and wonder what you are saying.
- Make Use of Tags and Titles
Tags are something that people search for on YouTube to find the content they are interested in. These tags can be put into the title of your video. So if you want more people to find your content, you should be sure that your title uses relevant tags that they might search for.
This is important because the only way anyone will see it is if it shows up in their recommendations list after watching similar videos. And that is really where YouTube marketing comes in. Your videos will not go anywhere if you do not know how to find people and get them to watch your content.
- Format Your Video
The formatting is what people will see when they first view your video. It is how the picture looks on their screens. The “thumbnail” or “cover” image that you show looks better if it is well-lit and colourful, but not as much to distract them from the actual content of the video.
Also, consider using music whose tone matches the overall mood of your video. People will often appreciate any music, but for helping to set the tone, you might want to try using songs with an emotional or playful basis.
YouTube is a powerful platform for video marketing. It’s a place where people come across to watch videos about a wide variety of topics. As long as you can create exciting content to engage viewers, YouTube is the perfect place to promote your product or service.