There is no doubt that Instagram has now become a powerful tool to promote your merchandise. You have a lot of followers make consistent postings with awesome pictures combined with the correct hashtag and you could make good sales.
A lot of people using Instagram without knowing how to measure its effectiveness they only take it for granted. When you have no data to measure performance you cannot make a better promotion because you don’t know what factor need to increase and which need to eliminate.
Luckily, Instagram provides a tool to analyses your Instagram promotion called Instagram Insight. This tool is free for a business account if your account is not business you can change to business easily.
Unfortunately, this tool is only available on a mobile version, no desktop version, below is how you can use Instagram Insight on the phone screen.
Before we understand the meaning of the number in the Insight we need to understand the following terms:
- 1. Content Tab:
- Photos, videos, Carousel Posts, Shopping Posts
- 2. Activity Tab:
- 3. Audience Tab:
1. Content Tab:
Photos, videos, Carousel Posts, Shopping Posts
Impressions: The total number of times your post has been seen
Reach: The number of unique accounts that have seen your post
Engagement: The number of likes and comments on your post
Saved: The number of unique accounts that saved your post.
Profile visits: The number of times your profile was viewed.
Follows: The number of accounts that start following you.
2. Activity Tab:
Interactions are insight measures the actions people take when they engage with your account, they are:
Profile Visits: The number of times your profile was view.
Website Clicks: The number of taps on the website in your profile
Calls: The number of taps to call your business
Email Clicks: The number of taps to email your business
Discovery is set of insights measures how many people see your content and where they find it, they are:
Reach: The number of unique accounts that have seen any of your posts. The reach metric is an estimate and may not be exact.
Impressions: The total number of times all of your post has been seen.
3. Audience Tab:
Top locations: The places where your follower are concentrated, we can select countries or cities.
Age range: The age distribution of your followers
Gender: The gender distribution of your follower
Followers: Average time of your followers on Instagram
Followers hours: Average times when your followers are on Instagram on a typical day.
Followers – Days: The days of the week when your followers are most active.
Impressions: The number of time a photo or video was seen in your story
Reach: The number of accounts that show a photo or video in your story
Forward: The number of taps to see the next photo or video in your story
Back: The number of taps to see the previous photo or video in your story
Exited: The number of taps to leave your story
Replies: The number of replies to this photo or video in your story
Next Story: The number of taps to the next account’s story
Link Clicks: The number of times a link on your photo or video was clicked.
Open Instagram on the phone, (as I said no desktop version for Instagram Insight) tap your Instagram icon on the right bottom section.