You already using Instagram for sometime, you already posting regularly on it buy still you don’t get result as expected, I mean you still don’t have many followers. What is wrong with your method and how to get many follower as fast as you can but still in the correct way will become your biggest puzzle.
If used correctly, Instagram can be a marketing tool that can target potential buyers in great detail through visual advertising channels for your business. In fact, in a recent study it was found that Instagram can make users more involved with one business, with 25% more engagement with brands than other social media platforms. This means Instagram is the main channel for building an e-commerce business.
Like other social networks out there, there are right ways to use it, there are wrong ways to use it, and smart ways to use it.
How to Get Followers on Instagram
There are 5 main ways and tactics that can help you get more followers on Instagram.
Use the right hashtag
Use the right filter
Look for influencers to endorse / review products
Let’s dive into how to implement each of these tactics.
1. Use the right hashtag
Your goal on Instagram is to engage your current audience while you also grow your new followers. New, interesting posts with good photos will meet the first requirement but for you to start growing, the hashtag in your photos will be the main key to growth. Your photo hashtag will make it easier for people on Instagram to find your photos, when they are searching for certain terms.
So what hashtag you should use?
Just like with Twitter and other social sites, users on Instagram are only looking for specific specific hashtags. If you use the right hashtags in your photos, you will be able to reach far more new users because it’s easy to find.
If you look at the list above and think But none of them applies to my product and business “, you might be right.
Using hashtags is one thing, using the right tags is another. Popular tags like those listed above are likely to increase your likes, but they won’t cause an increase in long-term engagement and new followers are attracted to what you sell.
If you want to give your photo hashtag properly, you must find and use the most relevant hashtag. This means doing appropriate research to make sure you use the most relevant hashtags that not only describe your brand, but also what Instagram users are looking for.
To find relevant hashtags, you will be able to use free online programs such as IconoSquare or Webstagram
Below, we will use Webstagram to find relevant, related and popular hashtags for men’s accessory brands.
For example, by searching for the #mensFashion hashtag, we can pull a list of additional keyword hashtags along with how many times they have been used (popularity).
Keep in mind that Instagram only allows to enter a maximum of 30 hashtags per post. In addition, you also need to remember that popular words will change from time to time, so make sure you always research the hashtag keywords every few months to make sure the hashtag that you use is the best hashtag at that time.
The following are tricks that can be used for e-commerce businesses. For each product and product category in the online shop, do research to see what are the most popular hashtags in all of these product categories. You can find 15-20 popular hashtags for each product category you sell, and can find 5-10 popular hashtags that can describe your business as a whole. In addition, you also create a list of special hashtags for local geographical locations that are related to your business.
2. Use the Right Filter
Hashtags aren’t the only things you should pay attention to. The Instagram community prefers certain photo filters over other filters. By using filters preferred by users you can expand the impact on the engagement of the target audience.
Here are 10 of the most popular filters on Instagram according to Iconosquare:
TrackMaven recently conducted research on an Instagram account to see how filters affect engagement and found that Mayfair, normal (unfiltered) and Inkwell had the most interactions.
Graphic effectiveness of Instagram filters from TrackMaven
Also consider graphics of likes and comments that correlate with the use of filters with your own Instagram account:
The number of likes and comments obtained from filter types on Instagram
You can use IconoSquare to review the performance of your Instagram account, to understand what is currently working and not working for you.
3. Post at the Right Time
In addition to adding the right hashtag and using the best filter, you should also consider the time of your post.
The targeted approach is to analyze what has and hasn’t worked for you in the past. By visiting this IconoSquare optimization section, you can get a detailed analysis of your posting history vs. engagement. This report will also highlight the best times of the day and the best days of the week to post.
Graph of post time analissa
Black circles indicate when you usually post. Light gray circles indicate when your community interacts. The largest gray circle of light represents the best time for you to post
You might want to consider using a scheduling program to schedule your posts. For that, you can use (paid) programs like ScheduGram
4. Steal the Follower from your rivals
One of the best ways to find and attract new followers is to find your nearest competitor’s Instagram account and get involved with their audience. These people have shown some level of interest in these products because they have followed your competitors’ accounts.
So how to effectively steal your competitors’ followers?
You can steal the followers of your closest competitors by getting involved in your rival’s account, such as replying to comments from your rival audience in your rival’s posts. There are several ways to engage with Instagram users, and predictably, the more work you do, the more followers and engagement you will get from it.
The three types of engagement on Instagram are:
Follow your rival audience
Like your rival photo
Comment on your rival’s photo
We found an informal test with a business account to see how competitors’ followers responded to marketing progress. The researcher is targeting followers from his closest competitor, a local competitor. Because he knows many followers are from local audines, and adding cities to his profile to create a greater sense of familiarity between the business brand and targeted people.
The researcher began by only following 100 followers from competitors. Then, follow 100 competitors’ followers but also take the time to like one of their photos. And finally, 100 followers who took pictures and also commented on them.
Here are the results:
Follow = 14% Followback
Follow + Like + Comment = 34% Followback
Although it is not yet a further research that is more accurate, but the results are clear. The more energy you give to be involved with people, the greater the results you can get.
5. Look for influencers to endorse / review products
All of these Instagram posts are optimized to have a decent impact, but if you really want to make a really big impact, you need to take advantage of influencers on Instagram, and expose your brand to ai = udiens. .
So how do you do it?
First, unlike the tactics above to grow followers on your account, this one tactic is not free. However, if done correctly, it will bring extraordinary results.
To get started, you must create a large account list in your target audience. For example, if you sell beauty products, you will want to find a large account from a beauty blogger.
If you have followed some of these influencer accounts, you don’t need to find them again. One of the best ways is to use Webstagram and look for some hashtags that are similar to your target hashtag. When you do a search for your hashtags on Webstagram, they will not only display related hashtags, but also show Instagram accounts with the biggest followers who also have the hashtag you’re looking for.
There are a number of things you should pay attention to from the profile search results:
Number of followers – Usually 20k-200k
Have contacts that can be contacted on the profile, such as email address
If there are contacts listed on the profile, it usually means they are open to endorse the product. You will want to send them an email (or call) and ask them for a post price for them to endorse your post. In general, you can find an average of around 200-500 thousand per post, depending on the size of their followers. However, if you sell products that are unique and original, you might also want to consider sending them your product for their review and review in their posts. Posts that look more natural and don’t look like sponsored advertisements, will provide more involvement and response than usual.
Tools that can help you on Instagram
There are hundreds of Instagram tools out there that can help you and your Instagram strategy. In this post we recommend three tools to help you build your audience and engage with them.
Schedugram – Schedule your Instagram posts.
IconoSquare – Info, analysis and insights into your account and followers.
Webstagram – Find the best hashtag for your posts and influencers to help endorse the product
In this post we talk about the most effective ways to use Instagram to build a targeted audience, but that is not always a numbers game. Like social networks, the most successful strategy overall is to be authentic and social.
If used properly, Instagram can be a highly targeted, visual advertising channel for products and brands that can cause a healthy revenue stream for your e-commerce business.