The COVID-19 outbreak started in 2020 and even in 2021, everyone is eagerly looking forward to when things can return to normalcy. However, the outbreak has redefined the term ‘normal’ for a lot of companies and businesses, especially the ones that adopted remote work and adapting to a complex hybrid workforce that works both onsite and remotely.
As businesses started allowing employees to work remotely, a lot of them understand that remote work is the ultimate way to work. A recent Gartner CFO survey revealed that more than 74% of companies plan to permanently adopt remote work after the coronavirus crisis is over.
Of course, remote work means companies will have to make a few adjustments and also find ways to overcome challenges with visibility, communication, and teammate interaction. Fortunately, using remote working software tools can help your team perform at a higher level and save a lot of time. A lot of the common problems faced with remote working can be solved by using the right tool.
To help you get started, here are 6 of the best remote working software tools in 2021.
Have you ever experienced that frustrating feeling when you are doing a screen share session with your colleague to solve a complicated task together, but not going anywhere? It might be that your colleague’s machine is set up differently or they’re not technologically equipped to understand your instructions. Whatever the reason may be, solving the task would have been easier if you had TeamViewer.
If you’re wondering how to use TeamViewer for Mac or Windows, the first step is to install the application on your device. With TeamViewer, people can remotely access others’ computers, provided the application is also installed on their system.
Freelancers, managers, agencies, and teams prefer Basecamp because of its clean design, functionality, and elegant usability. It is a team collaboration and project management software solution that helps you to manage projects, as well as, communicate with clients in a simple and meaningful way.
The software offers a wide range of tools and features for organizing conversations, sharing ideas, and keeping everyone on the same page.
Fluvid is a screen recorder and it comes with group sharing. So, you can share your recordings with multiple people at once. The software allows users to send video messages instead of plain texts.
Another handy feature is recording meeting rundowns. The software allows users to screen record every minute detail of the meeting. This means that you don’t have to worry about missing out on important bits of the meeting because you had to attend a call or you were typing something.
Fluvid can even be used for creating training and onboarding videos, reviewing codes, creating investor pitch decks, product demos and so much more. Once the recording is done, you can either schedule it for later or live stream it. You can protect the video by setting up a password and even add CTA buttons to prompt the viewers to take action.
4. StoryXpress Recorder
StoryXpress Recorder is a video sharing and recording tool that streamlines collaboration between teams and colleagues. When you cannot get your point across using screenshots, it is time for you to turn to videos. This is an amazing tool when you want to tell stories with ease. Also, you can use this tool to collaborate with your team effectively. You can quickly record your screen and edit the video before sharing it.
To draw the attention of your team to the important parts of the video, you can draw on the screengrab or add text.
Krisp is an incredibly powerful and simply noise-canceling application. If you have ever taken phone calls in noisy rooms, you know how important this app can be.
Whether it is a video call with your colleagues or an important conference call with your business partners, Krisp can come in handy. It supports headphones, microphones, and even speakers. This app is perfect for online teachers, remote teams, and podcasters.
Sound quality is typically something that people ignore, but it can make a huge difference when it comes to attending crucial business meetings. Having clear, crisp audio can even shorten video meetings.
You can efficiently and easily stay in touch with your teammates throughout the day using UnRemot. It is a great tool to get your team on group video calls and it will feel like you are all in the office.
UnRemot offers a single-click group video calls feature for ad-hoc pop-ins to a remote meeting room. Just invite your colleagues once and the virtual collaboration space will be open to all. You can share your screen, meet up with your colleagues or squeeze in some face-time while collaborating on projects.
So, if you were finding it hard to cope with remote working, utilize these tools. It’ll enhance your productivity levels instantly.
The more your website pages got indexed by Google the better, your website has a lot of possibilities to get much visitor traffic. One trick to get indexed faster is by submitting a sitemap file to Google Webmaster Tools.
When you have a WordPress website, then your sitemap location is usually sitemap.xml (can be any name). But how about when you have a blogger website (Blogspot), what to add for Sitemap?
You do not need a blogger sitemap generator, all you need to do is to add the following code:
atom.xml?redirect=false&start-index=1&max-results=500 to the submit sitemap column.
This also applies to blogger custom domain as mine below:
1. On the Dashboard click sitemaps
2. Click ADD/TEST SITEMAP and fill with atom.xml?redirect=false&start-index=1&max-results=500
3. When succeed you will see indexing status by clicking the Sitemap button on the dashboard.
4. Finish, you just need to wait for Google to index your website in several days ahead.
Later you can check how many website pages indexed by Google using command sitemap:yourdomain.com on the google search.
For those in the business of trying to drive organic traffic, Google is the all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them.
With such immense power and influence, getting your small business on the first page of Google might seem unrealistic, However, it this very power Google holds that makes it more possible than ever for small and local businesses to rank high in search results—for free!
In this post I’m going to cover several tangible actions you can take to help your business rise to the top of the first page, using two free strategies: website optimization and listing optimization. I will first cover the importance of the first page of Google and then get into the tactics, which include:
Adding keywords to specific places on your website
Creating content for humans, not Google
Regularly updating and maintaining your Google listing
And many more
It’s abundantly clear that the first page of Google is a worthwhile (if not essential) goal for any business, but let’s first go over its specific benefits, as this can help you prioritize within your business’s strategy.
Why the first page of Google is important
Google’s search results are getting more robust— with Knowledge Panels, answer boxes, expandable related questions, local results, and more. With so many ways to stand out, working for top ranking is well worth the effort, especially considering that traffic and click-through rate fall off precipitously as one works their way down the search results.
Traffic and engagement falls off precipitously after the first few results.
Getting on the first page means significantly higher click-through rate
It’s a known fact that the first page of Google captures the majority of traffic, but did you know that there are significant differences in click-through rates for the top vs bottom results? One study shows the following click-through rates by Google position:
• First result: 36.4% clickthrough rate • Second result: 12.5% clickthrough rate • Third result: 9.5% clickthrough rate
CTR continues to decline, down to 2.2% for the 10th result (there are usually 10 organic results max per page, even less now with local results, ads, answer boxes, and other new features. If you’re not at the top of Google search results, you are missing out on a lot of clicks.
Get immediate exposure
Top results for Google searches now also populate “Position Zero” answer boxes, otherwise known as featured snippets:
Earning a top spot on Google could lead to getting featured in a featured snippet, granting your business immediate exposure and increasing your credibility.
Top position traffic share
Another study found that the top result on Google captures 33% of search traffic. The closer to the top you can get your website to appear on Google, the better your search presence and brand authority.
How does first page ranking benefit your business?
It’s important to understand the different goals that getting a top ranking on Google can help your business to achieve.
1. Improve your visibility
Let’s say you have a brick and mortar location. If you had the choice between putting your business on the main road that goes through town or a quiet side street, which one would you choose? The main road, of course.
With 167 billion searches per month, getting on the first page of Google is like planting your business on the busiest road in town. The more people that see your website, the greater your brand awareness. The more familiar consumers are with your brand, the more receptive they will be to conversion activities.
2. Generate more leads
Now what if you had to choose between the main street of a diverse town or a town of ideal customers? There are as many Google first pages as search queries out there. Your goal is to get on the first page for queries that your ideal customers are performing. By doing so, you get discovered by consumers that are searching online with the intent to buy or engage. These people are the most likely to convert into leads and customers for your business.
According to Adweek, 81% of shoppers conduct online research before buying, and Google is the go-to for this. With answer boxes, the “People also ask” section, and local results showing contact information, maps, reviews, ratings, and descriptions, Google’s search engine results page alone enables consumers to learn about, compare, and engage with your business before even clicking on your result.
A People Also Ask section.
4. Drive website traffic
Snippets and answer boxes can only provide so much information. While a search engine results page itself can sometimes supply all the information a person needs, there are still a number of queries for which people will inevitably click through to a website. Don’t forget that it often takes several engagements with a business before a person converts into a customer, so interactions with your website are important.
Not only does being on the first page of Google drastically increase traffic to your website; not being on the first page of Google has a huge disadvantage. In fact, the first page of Google captures at least 71% of web traffic (some sources say up to 92%), and the second page is far from a close second: It drops to 6% of website clicks. This steep decline in web traffic is an indicator of just how important the first page of Google is.
4. Increase your industry authority
Getting on the first page of Google requires regularly creating high-quality content that Google recognizes is satisfying the needs of its searchers. This takes time, but the increased traffic and trust that will result is well worth the investment.
In addition, writing regularly about your industry and business will require you to stay in tune with what your target audience wants to know as well as what the latest updates are in your industry. Appearing on the first page of Google is important because it facilitates the development and maintenance of a robust knowledge base upon which your business can firmly stand.
5. Earn trust
Google’s algorithm is designed to recognize spammy, suspicious, and low-quality content. If you’re consistently showing up on the first page of Google, it means that Google recognizes you as a trusted source of information, and consumers trust businesses that Google trusts.
6. Build your audience
As mentioned above, getting on the first page of Google requires creating high-quality, evergreen content. This type of content is the gift that keeps on giving; it can be repurposed and redistributed across a variety of marketing channels including social media, email, and paid ads.
Your content-driven efforts to get on the first page of Google will provide you with more material and more opportunities to engage with your target audience, nurture leads, and stay top of mind.
How many different ways can you get on the first page of Google for free?
Getting on the first page of Google is not only a common goal among small business owners, but also a very feasible one. Google is not focused on quantity, but quality. As a result, a larger company or bigger budget does not equate to top rank. There are several factors behind Google’s algorithm and, thanks to the fact that Google’s results page has many different components, there are also different types of media that can achieve first-page status. They include:
• Blog posts and website pages (in organic results) • Your Google My Business account (in the local/maps section)
Optimizing your Google My Business listing ensures your business and its ratings show up for local queries.
• Snippets of your website content (in Google’s many search results page features including “People also ask” and the answer box.
• Your landing pages (This is via the paid ads section, which is not free, but still worth mentioning. For more help with using paid strategies to get on the first page of Google, head to this post on Google Ads tutorials.)
Now let’s get back to the two free mediums by which you can get to the first page.
How to use your website to get on the first page of Google
The practice of aligning your website with search engine ranking factors is called search engine optimization (SEO). You do not necessarily search engine-optimize your whole site at once, but rather each individual page on your site. Here’s how to do so:
1. Determine your keywords
First, determine which search queries you want Google to answer with your website pages. These are known as keywords—which, by the way, can be single words OR phrases.
Examples of keywords include:
• “MA tenant laws” • “salon near me” • “brunch Boston” • “air conditioner repair Brighton” • “how to plug a leaky roof” • “how to get on the first page of Google”
The right keywords for your business are those that your ideal customers are typing in to get the products and services they need. For help choosing keywords for your business, try our Free Keyword Tool.
Use our Free Keyword Tool to find high-volume keywords for your niche.
2. Tell Google what keywords you’re using
Google works by crawling the web, ranking the millions of pages that exist, and storing them in an index. When a user performs a search, Google can then scan through its more organized index (rather than the whole web) to quickly come up with relevant results.
Therefore, another important step for showing up on the first page of Google is to make it as easy as possible for Google to scan, index, and retrieve your site. Do this by placing keywords in the following places:
Every blog post and page of your website has a meta title. This title appears at the top of your page in the form of a header but also as the title of that page’s listing in search results (depending upon your CMS settings).
The meta description is the little blurb that shows up underneath the title in Google’s search results.
In addition to telling Google what your page is about, the meta description quickly tells a searcher what they can expect if they click on your page, increasing the relevant clicks to that page. Therefore the meta description helps Google to put your business on the right first page for the right searches and helps Google searchers to keep it there.
Your URL consists of your domain name (such as wordstream.com), followed by a forward slash, followed by text separated by dashes.
Including keywords in your URL will help Google more quickly identify what your page is about. Also, the URL appears in between the title and meta description in search results. A clean URL that matches the title of the page is more appealing and trustworthy to users, and better suited for first-page appearances.
Google can only see images if the image has a text alternative (aka alt tag). If your alt tag includes keywords, Google can detect further relevancy of that page and feel more comfortable putting you on its first page of search results.
3. Write for humans
Of course, the body of your page’s content is the most important place to include the keywords for which you’re trying to rank. However, it is crucial that these keywords are not systematically and excessively inserted but naturally incorporated. In fact, Google can now detect keyword stuffing and if it does it will place you far, far from the first page of its results.
The key to getting on the first page of Google is providing useful, trustworthy, easy-to-read, but informative content that will keep your target audience on your pages and coming back for more. And conversationally sharing the knowledge already in your head is both free and easy. Just remember that if you want to rank on the first page of Google for a particular keyword search, your page needs to provide the information, and not just the keywords, that users are trying to obtain when they type that search into Google.
4. Emphasize location
Another free way to get your website pages on the first page of Google is to target location-based queries. Make sure your website clearly indicates your city and/or geographic area, via your contact page and potentially also through blog posts and services pages. That way, when people search: “your industry” + ”your city”, Google will pick up that information and show your business as a “near me” search result.
You will not find a website at the top of a Google search that is not responsive. Consumers now use phones and tablets more than computers and laptops, and the majority of local searches are performed on mobile devices. As a result, Google favors mobile-friendly websites.
Responsive is ideal, as your website will adapt to any size screen and maintain functionality. However, if you don’t have a responsive website, there are adjustments you can make to your site to ensure the most seamless experience for a mobile user.
6. Focus on user experience
Being mobile-friendly isn’t enough for a website. It must also be appealing and user-friendly. A website with intuitive navigation, clear calls to action, and answers to your visitors’ most immediate questions will keep visitors there longer and coming back later—which Google will notice and, in turn, rank you higher. The higher you rank, the more traffic you will get to your site, and the more likely you are to show up on the first page.
How to use your business listings to get on the first page of Google
In addition to your website pages, your online business directory listings can also show up on the first page of a Google search. Here’s what you need to do:
1. Create a Google My Business account
Google My Business is evolving into one of the most powerful (not to mention free) tools for local business owners. Both Google Maps and Search pull from Google My Business to produce local listings (known as Business Profiles). Creating a Google My Business account is a fast and easy way to add more information to your Business Profile, which helps it to to appear on the first page of Google Maps and Search (in the ocal results section)h. Make sure you follow through with claiming and verifying your listing so that you can monitor, maintain, and optimize your listing.
2. Optimize your Google business listing (Business Profile)
Speaking of optimizing your listing, I consider this strategy a separate entity because while creating a Google listing can help you with your visibility, it can only take you so far in terms of ranking. Rather than creating a bare-bones listing and hoping that it shows up for one or two searches, optimize your Google business listing for maximum visibility. Here’s how:
Complete every section of your profile
The more information you include in your Google My Business listing, the more searches for which it can show up on the first page. In fact, complete Google My Business listings get, on average, 7X more clicks than incomplete listings.
Keep your name consistent
Use the same exact name for your business at all times. Google doesn’t like discrepancies—even those as minor as “Co.” vs “Company”
Update your information
Not being able to find your business, showing up to find it closed, or getting an operator when trying to call can not only deter a customer, but also lead them to distrust your business or write a negative review. Stay on top of your Google listing and make the necessary updates and changes so that it can be trusted enough to be at the top of the list.
Obtain Google reviews
Google searchers love to see what other people think about a business, so it’s no surprise that the businesses with more positive Google reviews show up on the first page. Ask customers in person and create a review shortcut link so you can easily encourage reviews across your online channels.
Reviews can land you in the “Local Pack” which shows up at the top of Google’s SERP
Upload photos to your listing
Google My Business strives to equip consumers with as much information about a business as possible, before even encountering that business. This includes what it’s like to be at that business, so be sure to upload photos that depict not only the products and services your business offers but also the atmosphere and people that frequent it.
Google My Business is powerful, but you should still create and optimize listings on other popular directories like Yelp. First, because Yelp has high traffic and is widely trusted by Google, so your business’s Yelp page can very well show up on the first page of Google for relevant searches. Second, because a solid listing with positive reviews improves your online presence in general. Online review and links from other trusted sites send signals to Google that figure into its ranking algorithm.
As with your Google Business Profile, make sure the rest of your online directory listings are complete and accurate, consistent across platforms, updated, and that you are collecting and responding to reviews. Don’t forget to add photos to your online listings as well.
Getting on the first page of Google is a tangible goal
Getting to the top of Google, or even just improving your ranking, is very doable, even for small businesses. It takes work and time, but it is one of the most important things you can do for your business. By knowing where and how to make adjustments, you can get your business the visibility it deserves.
VPS is a good choice for your business websites. It can handle more users and more stable compared to shared hosting. You don’t share resources with others so you will not see the degraded performance because of other websites getting busy or having trouble.
VPS is also scaleable, it means the hosting company can add more computing power without serious downtime. It basically a virtual server that can be run on a server or more. In VPS we get administrator control can do almost anything except physical access to the server of course.
VPSSIM (VPS Simple) is a program to manage VPS server that optimizes Nginx – PHP – MariaDB (LEMP) script for CentOS 6 & 7. VPSSIM is different from other control panel programs that write in PHP language and can run in the Internet Browser. To run VPSSIM you need to use SSH program like PuTTy.
With VPSSIM even a new person will able to manage VPS quite easily. It’s a menu-based program with a simple menu to understand and operate.
SEO reflects the optimization of the search engine. In the terms or sentences specific to the website’s content, the phrase “majoring your SEO strategy” involves the steps taken to ensure the web site can be found on the SERP (Search Engine Report Pages).
What is the essence of SEO?
Social SEO refers to the notion that engagement and the social media have a significant role to play in the search results of a website. This sounds complex (and in actual it does), but basically SEO operates to automate content, either on a website or on a social media network, to make search results more accessible.
Here are five simple social SEO tips that you can begin applying today easily:
1. Develop the social media profiles:
The trick to a social media profile that is SEO nice is as succinct as possible. Fill in all social media site ‘About’ or ‘Information’ pages. Use words or sentences that explain your business that are also terms that people can use to find your product.
For instance, it is very important to include your username, area, state and zip in order to optimize your Facebook page for local searches. Often provide links to your company website from your social media (and links to your social networks from your website).
Insider tip: Sometimes ignored by Facebook users, the “category” area is critical for smartphone searches on Facebook. Check for the right division of your company when editing your specific material.
2. Optimize your contents / posts in social media:
In your Facebook updates, tweets, pin reviews, and more, please add any search key terms that you have chosen for your business. It is important to be mindful that posting your web site or blog content publicly often gives you an SEO boost. It is also important to post new content on Twitter as it encourages Google to search quicker (Indexation means that Google applies this URL to the database).
Using the name of the business on your media posts. That allows Google to connect your keywords with the name of the product.
3. Backlink Building
Link building is a key factor in SEO. Free backlink maker can be a great source to increase da pa of the website for the start. Prepostseo, smallseotools and seo wagon website has backlink maker claiming that there tools can built and backlinks in a matter of minutes.
In other words, it means domain-based links to domain connections. The more trustworthy Google believes whether your website is, whether you have more professional websites whether connect to your website (inbound) and links to other similar websites (outbound). More strength is a higher rating of SERP.
Likes, comments, + 1s, retweets, etc., all play into your links ‘weight. You will create more inbound connections if you create content that people want to share. “Content” would not necessarily be as complex as a blog post or white paper and the material may even contain tweets or Facebook updates. You increase your SEO rating by uploading social content.
Content of consistency = more likes, more links are equivalent to a stronger SEO rating. Easy right? Simple right?
Adding social sharing keys to individual content bits on your website or blog is a more sophisticated form of growing shares.
4. Using Pinterest:
Pinterest is a simple way to construct shared content. For linking and developing your keyword plan, Pinterest is perfect. Google is indexing heavy traffic sites in SERP faster and higher. Through inserting keywords under the heading of a Pinterest page, description of the Site, even also defining a particular pin, you will improve the prominence of the contents in SERPs by including up to 500 letters and you’ll like keywords there.
In fact, the pin connect is adaptable and users are routed directly to your website or blog — and your material has an improved SERP score. From the SEO point of view, you can do a few things Pinterest does not do in other networks, so take advantage from this.
Furthermore, answering questions related to your website’s niche can be help full. You can answer the queries of the users and add your link naturally to increase more traffic to your site and ultimately will improve your site’s SEO.
Google likes high-resolution images, so use Pinterest for high-quality images where possible.
5. Build a Google My Company Listing:
97 per cent of customers are looking for local businesses online according to Google. It is important that you create / request and refine your Google My Business Listing to ensure that you do well in local search results. Check your company information — website, telephone number, day, etc. — and you are ready for it!
Insides tip: Make sure that the Google My Company and Facebook details are held up to date – that helps!
Any specific errors should be avoided here: do not make social media pages in your business public.
Build a Facebook profile rather than a Facebook account (learn how to correct it).
Don’t change your Username for Google. (Here’s how) Don’t use your business name as a name for your Facebook Profile or Twitter.
Uploading photos with file names like Photo1 and IMG1287 into your social media will help you better score. Photos with relevant file names.
Duplicate material from another page. As a small business owner, the time and money are minimal, but Google does not like that.
When it sounds like a simple and easy way of improving your SEO, it’s actually a Black Hat Tactic (this means that it’s bad), Google is frowning on and penalizing anyone who implement it.
Don’t forget Bing
You might have come across with the fact that Google doesn’t rank a website because of the social signals but Bing, on the other hand, is another search engine that has always been open about social signals. In their own webmaster guidelines, they state and clear the stance that social media plays a vital role to rank a website and to appear more often in the results.
As you might be aware of the news that Bing was held responsible for over 33% of the searches in 2018, Bing is crystal clear about how their algorithm integrates social signals. With the growing market shares, companies needed to consider Bing in their SEO strategies wisely.
Bear in mind Social SEO:
It takes time to improve the SEO and improvements to SERP do not take place overnight. Be as concise as possible and keep the details up-to-date. In the end you shouldn’t think about SEO as a small business owner. Concentrate more on delivering a WOW! Natural words of mouth would help your customers and your company.
Everyone wants to rank their website quickly in an easier way. The most proficient way to rank is social media. Learn to develop your social media profiles on any platform and engage more audiences with your presentation and publications. Use appropriate backlink makers to generate more inbound links which ultimately helps to rank your website properly. This will take time but trying these tips will generate more traffic to your site.
2 days ago I received a notification on my WordPress dashboard whether I will activate Corona Virus Bar status, it says that already installed by more than 1 million users.
I click it to activate and after that, I see the following Corona bar on the bottom of the website every time I open it.
It looks good but as I have my on footer information it looks overlapped. I tried to remove the Corona bar but I couldn’t find how to turn it off.
I begin to ask myself whether my site got infected with malware as at the moment there are many people use current condition for their own profits.
Furtunately I was wrong, the Corona bar is legit, it is part of Cookie Notice plugin from dFactory. This plugin purpose is to display about cookies uses on your site to comply with the EU GDPR cookie law and CCPA regulations.
To disable Corona banner/bar on your site is easy, you just need to go to Cookie Notice settings.
Just untick Enable to Display the Corona Banner and you are done. You will never see it again ( don’t forget to delete cache for immediate effect).
I hope this information is useful for you, cheers.
Below are tricks I found when using Google Search Console to improve website traffic. I will add more tricks when I found and after I verified it. The 1st trick is how to restore a webpage ranking when the ranking plunged after you modify the post. The 2nd is to add more related keywords to your post to gain more visitors using GSC help.
Google Search Console (use to be Google Webmaster Tool) is a free tool to monitor and track your website performance. I think this is a mandatory tool for every webmaster.
To be able to use Google Search Console ( I will call it GSC in this post) we have to register our website to GSC.
Many times we want to add more information after we published it. The goal is to give a better quality article to our readers and hopefully will improve their position in search engines. We add more relevant content and monitor it. A week later we found that the ranking position getting worst and we start to remorse.
We start to comfort ourselves by hoping that this is a temporary setback and wait another 2 weeks even a month. After we check a month later the ranking position still not improved and becomes worst compare to the position before we edit the article. At this stage we really regret we ever edit the article.
How To Fix This Situation?
Open GSC, click performance. Under Performance’s window you will see tabs: Queries, Pages, Countries, Devices, Search Appearance, Dates. Click Pages.
Update the post, when finish your post now rolled back to condition where the ranking position is good. Wait for at least 2 weeks and you will see the ranking will climb to the better position. This means more traffic will gradually be restored.
Trick No 2. To Improve A Webpage By Adding More Keywords To The Post
When we found a webpage has a good position in search result we might want to optimize it by adding more relevant content by adding sentences with more longtail keywords. Using Google Search Console you can achieve this easily.
Click on the Pages tab and click the page you want to optimize.
GSC will bring you to the windows where all keyword that relates to your webpage. In this example, there are 1000 keywords generated by the webpage.
After getting this information you can add information based on those keywords.
Attention: Just add the new information on the bottom of your post, don’t add in the beginning, middle it will ruin your current search result.
The ads converter tool below will convert your Adsense, Adbrite, Chikita, or any other ads code into a format that blogger (Blogspot) recognize. It will not alter the code so this is not something that breaks the rule of Google.
Why you need to convert the Adsense code?
If you want to embed Adsense code into your Blogger theme directly it will generate error thus you cannot save the changes.
Just put your Adsense code on the Ads Original Code section below it will automatically generate the code on the Ads Parsed Code section.
Ads Original Code:
Ads Parsed Code
I think we don’t need this anymore. We can use 1 line auto ads code from Adsense and put it just after <head>, it will generate ads on the best places on your Blogger blog.